Cause-Inspired Marketing + Media Justice is Good for Business

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Matching gift tools good for #GivingTuesday and throughout this holiday season are one of the many ways corporations are using innovative digital technology to increase charitable giving effectively. There is a new model growing for corporate commitment and nonprofit organizations partnering using a multi-level organizational involvement. The best campaigns and partnerships match passion and capabilities to increase overall giving which can be affordably amplified and implemented using digital strategies.  Innovative digital journalism is providing new communication messaging too with corporate partnerships that underwrite journalistic programs that provide authentic voice for transformative initiatives and investigation.

Watson presented an overview of the evolvement of social good to cause-inspired marketing and media justice at the international brand conference and festival, Brandemonium,  in Cincinnati in October 2017. View the presentation in its entirety to learn how passion-driven collaborations tap into many silos throughout each organization resulting in employee loyalty, improved corporate image, new relationships and increased sales.

Cause-Inspired Marketing means finding some worthy cause that a nonprofit and a company feel passionately about; that inspires you to unleash the full power of the company’s resources to make a major difference with that cause or issue.

Media Justice refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice and social innovation.


Love ~ Hate Instagram's 2.0 Logo

My first reaction was “tie dye?” How can it compete with my top social icons sporting austere, solid, clean graphics? Convince and Convert breaks down the science of the next generation of logos.

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing…

via 3 Hidden Neuroscience Tricks Behind Instagram’s New Logo — Convince and Convert: Social Media Strategy and Content Marketing Strategy

Digital and Social Media coupon technology evolves

Does your business use digital and social media for coupon distribution? Publisher MediaNeedle offers an excellent overview of popular digital and social media coupon technology platforms. While the Daily Deal companies like Groupon and Living Social have well-publicized shortcomings, they continue to fine tune their deals to customers going deeper in business categories like travel and experiential offerings. Niche sites and deal aggregators are designed for a more experienced and sophisticated value seeker. CoupSmart shareable coupon social media technology is distinguished by allowing the brand to keep valuable customer data, rather than the deal company owning it.

Read the entire post here:

The Rebirth of Daily Deals

Many thanks for this post from mdorman on May 28, 2013 on Media Needle.

3 social networking sites to bolster your strategy

Blog 1.15.13If you’re allocating portions of your advertising budget for social or digital media, odds are you’re investing in Facebook, Twitter, Google+, and/or LinkedIn. When it comes to market share, the logic is sound: Twitter and Facebook continue to dominate the world of social, Google has yet to loosen its grip as the “Boss Tweed” of search engines, and LinkedIn is a no-brainer for companies looking to expand their presence in the professional digi-sphere. For those with some spare advertising change (or not) and a bit of gusto, consider viable alternatives with your marketing strategy.

Here are three options you’re probably not considering yet: Continue reading “3 social networking sites to bolster your strategy”

3 custom app builders that reinvent Facebook pages on a shoestring

App integration can play a critical role in optimizing the potential of your small business’ Facebook page. Yet, the problem for many tends to be the intimidation factor— app design presents itself as an unfamiliar and seemingly daunting endeavor for marketers and small business owners who don’t consider themselves “techies”. Capitalizing on Facebook apps doesn’t necessarily mean you need to be fluent in code or have deep enough pockets to hire someone who does. There are a significant number of custom app builders that aren’t only “noob-friendly,” but dirt cheap, too. Continue reading “3 custom app builders that reinvent Facebook pages on a shoestring”

Generating a social media strategy for small business

Social media and big business have a special kind of love affair. The problem is, when it comes to small businesses capitalizing on social resources, there’s often the all-to-daunting question of where, exactly, to start. This confusion often spawns a seemingly prototypical response: Social is not right for my business. It is easy to dismiss the potential of social media marketing when that first blog or tweet goes un-talked about. Read on for some tips for where to start when generating a social media marketing strategy for a small business. Continue reading “Generating a social media strategy for small business”

Shifting marketing dollars: Digital advertising for growing business

An eMarketer study published June 2012 found marketers allocate less than 20% of their ad budget for social media. The principle discrepancy— especially for small business— may be a lack of confidence in social media’s ROI. Small businesses, in particular, seem uncertain about allocating advertising dollars for digital and social media, and whether or not the investment is a smart move. With leaner budgets, less online presence, and a localized consumer, the idea of “playing with the big boys” on the field of SM marketing seems a bit daunting. Truth is: the size of your business is relatively irrelevant. Large and small companies can win with social media commerce. Continue reading “Shifting marketing dollars: Digital advertising for growing business”

Meet Raise Your Share intern Sam Cleary

Sam Cleary is the Raise Your Share Summer 2012 Digital and Social Media Intern. A junior at the University of Iowa, he is a student at the Undergraduate Iowa Writer’s Workshop, pursuing a BA in Creative Writing and a Certificate in Business Administration. Sam is also pursuing a Certificate in Advanced Internet Marketing at the University of San Francisco. As Raise Your Share’s Digital and Social Media Intern, Sam hopes to supplement his interest in creative new media/social marketing by gaining hands-on experience with a wide range of dynamic media projects.

“My time at Raise Your Share has provided me with the ideal internship experience– I’m actively involved in real projects, each of which differs from the next, and have found myself a part of a team rather than merely an observer. My work here has been an intersection of all my interests: Editing, writing, publishing, blog/web design, creative brand strategies, and social media ROI. The position has yielded not only exposure, but education through immersion.”

Email: [email protected]

Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated

The Interactive Advertising Bureau, Congressman Steve Chabot and SW Ohio digital thought leaders gathered this week to discuss and review the impact digital advertising has on the state and the nation. Michael Theodore, VP Member Services for the IAB, noted “in the past, we have invited representatives from markets to fly-in to NYC. Our visit to Cincinnati, an important market for brand development and digital advertising, is one of our first fly-outs.”

According to the IAB, the economic impact of interactive advertising in Ohio results in an economic benefit of approximately $12.5 billion annually and 129,580 employees in the state.

And IAB Vice President Michael Theodore says it’s just the beginning. Continue reading “Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated”

Creating Positive Social Media ROI panel at the Digital Non Conference Cincinnati

In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.

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