Patrice Watson Chief Strategist | CEO
Raise Your Share was founded in 2010 by Patrice Watson, an accomplished media pro recognized as a leader who builds connections, long-term relationships and business alliances, with the ability to solve complex problems with creative ideas. After a successful career as a city magazine publisher and radio and sports marketing executive, Patrice developed a real-time mindset using new media strategies and tools to help businesses monetize their digital and social assets and grow their databases while engaging and sharing with their customers.
Watson is currently Publisher for Soapbox Cincinnati, a digital publisher featuring stories of creatives, civic entrepreneurs + social innovators who move Cincinnati forward to set the course for a new economy.
Experience
Publishing – Experienced publisher | advertising director | marketing director
Social and Digital Media – Website strategy and project management | WordPress and WIX platform website design build | Google Adwords search, display and remarketing campaigns | Shortstack management | Facebook advertising | social media management and strategy
Events – Business and sponsorship development | community relations | revenue-sharing partnerships | program ideation | establishing and managing budgets | marketing
Project management – Collaboration with a community of vendors including designers | printers | website developers | app technology developers | writers | photographers
Email – Writing and editing | Constant Contact and Mail Chimp | strategy and integration with digital and social channels
Radio – Proven general sales manager | national sales manager | seasoned account manager | sports marketing
Direct Mail – Audience development programs for radio and television stations | audience circulation development for publishing
Specialities
- Social and digital media ROI, strategy and management
- Publishing
- Business development
- Collaborative partnerships
- Revenue-generating events
- Branding and identity ideation
See my profile on LinkedIn for more details:
http://www.linkedin.com/in/patricewatson10
