Patrice is publisher and managing editor of Soapbox Cincinnati, a local digital publication that features people and initiatives leading transformative community and economic development. As publisher, she works with like-minded underwriters, foundations, and civic organizations to develop underwriting, partnerships, sponsorships and special projects.
As managing editor, she leads a seasoned team of freelance writers, photographers, and videographers for reporting using narrative storytelling and solutions journalism to cover underrepresented and underreported regional news and communities.
Her consulting agency, Raise Your Share, uses planning, strategy and multi-media tools to help businesses and nonprofits utilize digital and social media channels effectively. As a result, they are able to grow audiences and revenue with targeted customer engagement.
Patrice’s successful offline media career includes serving as publisher of Cincinnati Magazine in addition to sales, business, and sports management for national broadcasting companies including iHeart Media (previously known as Clear Channel/Jacor), Emmis Broadcasting, Taft Broadcasting and American Media.
Experience + skills
- Publishing – Experienced digital and print publisher; advertising director, and marketing director
- Social and digital media – Website strategy and project management for WordPress including website front end design; Google Ads, Facebook, Instagram and X advertising; and social media management
- Digital applications – A strong hands-on knowledge of technology apps such as google meet, Zoom, Google meet, Teams, Survey Monkey, Google surveys, Hootsuite, Buffer, Picmonkey, plus Wordpress and proprietary CMS and CRM platforms
- Grant writing – For both nonprofits and for-profit organizations. Soapbox has received initiative-driven grants from the Ohio State Bar Foundation, the Carol Ann and Ralph V. Haile, Jr. Foundation, Seasongood Foundation, Facebook, Google and Solutions Journalism Network.
- Talent management – Collaboration with a community of creatives including writers, photographers, designers, printers, website developers and videographers
- Data and analytics – Regular research of audience reach for impact reporting using Google analytics, Meta business suite for Facebook and Instagram and Linkedin analytics.
- Email – Writing, editing and managing email campaigns using digital platforms including Mail Chimp, Indiegraph, Emma, Constant Contact and ActiveCampaign platforms along with strategy and integration for digital and social channels
- Events – Business and sponsorship development; community partnerships; building and managing budgets; marketing; event management; plus working knowledge of various event platforms including Eventbrite and Facebook events
- Radio – Proven general sales manager; national sales manager, and seasoned account manager for AM/FM radio stations plus national and regional sports marketing; client research support using platforms Arbitron, Scarborough and Media Audit
- Direct Mail – Audience development for radio and television stations and audience circulation for publishing.
Specialities
- Publish magazines, digital publications and custom publishing
- Develop revenue
- Build collaborative partnerships
- Manage social and digital media
- Ideate brands and identity
- Create effective presentations
- Facilitate community and advisory gatherings
- Report using data and analytics to show reach and impact
See Linkedin for more details:
http://www.linkedin.com/in/patricewatson10