About

Patrice Watson Chief Strategist | CEOpatrice-jepson-center-2016-2383x2852

Patrice is Publisher for Soapbox Cincinnati,  a division of Issue Media Group. Soapbox features stories of catalytic talent and talent-led initiatives moving our region forward by impacting community and economic development.

She founded consulting agency, Raise Your Share, using new media strategies and tools to help businesses and non-profits optimize their digital and social media efforts to grow audiences and engage with customers.

Patrice’s successful offline media career included a decade as publisher of Cincinnati Magazine and account and sales management for national broadcasting companies Clear Channel, Jacor, Taft Broadcasting, and American Media.

Experience

Publishing – Experienced digital + print publisher | advertising director | marketing director

Social and Digital Media – Website strategy + project management | WordPress and WIX platform website design build | Google Adwords search, display + remarketing campaigns | Shortstack management | Facebook/Instagram/Twitter advertising | social media management and strategy | CRM systems

Events – Business + sponsorship development | community relations | revenue-sharing partnerships | program ideation | establishing + managing budgets | marketing | event management | Eventbrite | Evite

Talent management – Collaboration with a community of vendors including designers | printers | website developers | app technology developers | writers | photographers

Email – Writing + editing | Emma, Constant Contact, Mail Chimp | strategy + integration with digital + social channels

Radio – Proven general sales manager | national sales manager | seasoned account manager | sports marketing account manager

Direct Mail – Audience development programs for radio + television stations | audience circulation development for publishing | newsletters

Data + Analytics – Google analytics | Facebook Insights | Twitter Analytics | Arbitron | Scarborough | The Media Audit | Develop qualitative/quantitative surveys | Survey Monkey

Specialities

  • Social + digital media ROI, strategy + management
  • Publishing: magazines, digital publications, custom publishing
  • Business development
  • Collaborative partnerships
  • Revenue-generating events
  • Branding + identity ideation
  • Presentations

See my profile on LinkedIn for more details:
http://www.linkedin.com/in/patricewatson10