Good news: If your approach to digital and social media monetization was wait-and see, your wait is over! To connect and integrate your social channels to your website and your customers, there are thousands of tools, platforms, apps and services to choose from. With the right tools and best practices, digital and social media is not only here to stay, but will permanently increase your business’s ROI when employed with your strategy.

What’s in the tool kit?
Raise Your Share uses a combination of tools to solve problems or perform specific functions and highly recommends the following:

Google AdWords
Activate your website with Google Search and Display networks including Remarketing and CPC/CPM bidding

Paid and free websites for blogging, visibility and ecommerce

Social media technology to customize your Facebook page with apps, custom tabs, promotions, contests, videos, custom forms and more

Ecommerce store built by WooThemes for WordPress users 
Website platform suitable for small business with little time for technology management

Online photo editing and design

Google Analytics
Big data with answers and insights to improve your business on all devices

Online invoicing, billing and accounting software

Social media coupon technology to provide fan-only offers and deals to engage and grow Facebook communities

Facebook Advertising
Build, connect and engage with over 1.4 billion monthly active users…and counting

“Do not wait: the time will never be ‘just right’. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.”
― Napoleon Hill


Recent Posts

Saving the dates

A look back after a year of going solo with a calendar in the cloud. Making the final switch from paper was bittersweet.

Final reminder

The neon orange envelope declares – FINAL REMINDER. Renew today! Three devoted decades to the Day-Timer method and it comes to this. We will part ways with a simple ‘thanks for being a loyal Day-Timer customer’ form letter.

My romance with Day-Timer began early as a busy media executive. Continue reading

  1. Digital and Social Media coupon technology evolves Leave a reply
  2. Inspire word of mouth recommendations from your loyal fans Leave a reply
  3. 3 social networking sites to bolster your strategy Leave a reply
  4. 3-ingredient recipe for a social media analytics cocktail Leave a reply
  5. 3 custom app builders that reinvent Facebook pages on a shoestring 2 Replies
  6. Generating a social media strategy for small business Leave a reply
  7. Shifting marketing dollars: Digital advertising for growing business Leave a reply
  8. Meet Raise Your Share intern Sam Cleary Leave a reply
  9. Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated Leave a reply