Establishing social and digital media channels

In late 2012, social media was considered ‘non-essential’ and ‘secondary’ to traditional media investments. Inbound-outbound and traditional-nontraditional media benefits supported development of social and digital media using a variety of platforms and channels. Businesses that committed time and dollars for digital and social media in those early years have benefitted with loyal fans, followers, subscribers, and engaged audiences.

Take a look back at a presentation prepared for Professor of Marketing, Banwari Mittla, and his senior level marketing class at Northern Kentucky University. The topic is Integrating Social Media using real world examples from two of Raise Your Share’s consulting clients. They were both in a growth mode with very different challenges: launching a national print publication and building out a digital platform for a superstore brick and mortar location.