Matching gift tools good for #GivingTuesday and throughout this holiday season are one of the many ways corporations are using innovative digital technology to increase charitable giving effectively. There is a new model growing for corporate commitment and nonprofit organizations partnering using a multi-level organizational involvement. The best campaigns and partnerships match passion and capabilities to increase overall giving which can be affordably amplified and implemented using digital strategies. Innovative digital journalism is providing new communication messaging too with corporate partnerships that underwrite journalistic programs that provide authentic voice for transformative initiatives and investigation.
Watson presented an overview of the evolvement of social good to cause-inspired marketing and media justice at the international brand conference and festival, Brandemonium, in Cincinnati in October 2017. View the presentation in its entirety to learn how passion-driven collaborations tap into many silos throughout each organization resulting in employee loyalty, improved corporate image, new relationships and increased sales.
Cause-Inspired Marketing means finding some worthy cause that a nonprofit and a company feel passionately about; that inspires you to unleash the full power of the company’s resources to make a major difference with that cause or issue.
Media Justice refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice and social innovation.
by David Sleight This story was co-published with Source. A few weeks ago, ProPublica rolled out new versions of our app for iOS and Android. (If you haven’t tried them yet, stop reading this and go download them immediately!) Rebuilt and redesigned from scratch, they’re the result of a fundamental rethink that kicked off late…
A look back after a year of going solo with a calendar in the cloud. Making the final switch from paper was bittersweet.
The neon orange envelope declares: FINAL REMINDER. Renew today!Three devoted decades to the Day-Timer method and it comes to this. We will part ways with a simple ‘thanks for being a loyal Day-Timer customer’ form letter.
My romance with Day-Timer began early as a busy media executive.
Equipped with a wire-bound, faux black leather week-at-a-glance pocket planner, I was ready for anything. Our relationship progressed. The pocket portfolio escalated from one page per day to two as time and records became more precious. Our engagement was textbook with thoughtful reminders how it is more important than ever to stay organized and in control.
A rich wine-colored genuine leather folio announced my arrival to management. I left it open so my team would know my schedule and include me in theirs. Within a few weeks, I was no longer in control and my boss took me aside with time management advice: “Sometimes you just need to block out an hour or two to buy a shirt.” No longer left unguarded, I started lugging the folio everywhere customized with narrow hot lists, full-year fold-outs, To Be Done short-trimmed sheets and what was to become my crutch: the telephone call back. Day-Timer and I were official. My planner rode shotgun next to the bolted-in car phone.
Our honeymoon over, the folio’s flaws started appearing. Stuffed to the brim with ‘must do’ documents, valuables spilled out in awkward moments. My solution was a cowboy-rugged Western coach distressed leather zipper model that could rope ‘em while looking casual. Like many young couples, we put on a few pounds. Our diet was one page per day, one quarter at a time plus NO more vinyl business cards holders or solar calculators. Alas, my other notable crutch – the yellow legal pad – fit snuggly inside the folio, so we continued pressing 5-6 pounds. My visits to the chiropractor start.
Next step: Reduce, refine and reorder a nifty, petite burgundy-weave Italian leather zippered desk number. My bloated folio was archived by storage set and replaced by a tasteful Euro-style that was sensibly compatible with black, brown or blue. I discover Nokia. Notes were cryptic with items recorded in pencil. I was seeing results and getting ready for the next phase. Marriage, motherhood and juggling childcare, fits and starts with a new business and a bigger home all suited my elegant Euro companion. We stayed together for many happy years. I wondered if the well-worn corners represented endurance, lack of direction or that I was too busy for details. It did not matter. We were all-in in this phase.
Nevertheless, a bigger challenge came and a sensible black zippered Armorhide desk planner took me into battle. My fold out year-at-a-glance was packed with school closings, appointments, sporting events, meetings and callbacks. My now ex and I scheduled times to schedule time. I never took a call without making a note. Post-its were miniature legal sheets to accommodate 6pt font. I was a portable, lean, fighting machine. There was no competition for my champion. While I sported both Mac and PC laptops, neither featured calendar software. It was a heady fax/phone/email world. Winds are shifting and my latest Nokia slips easily into my pocket. Armorhide secretly hoped Y2K’s impending doom would revive a fading career.
Transitioning to the publishing world, I felt sure Armorhide was the right choice for the 21st century but soon enough there was a new sheriff in town: Outlook. For the next decade I secretly two-timed noting each appointment, soccer game and conference by keyboard and pencil dutifully checking in mornings with reconciliation on Sunday. I ignored integration pleas while gleefully building thousands of records into proprietary software. I upgraded to the fine-grain Nappa leather Verona, semi-gloss black of course. Call back pages remained a staple as conversations and 24/7 dates blurred. Enter Blackberry 1, text 2, email 3 and the inauguration to paperless.
A surprise save brought out the hero in my Verona. Without double dipping, I would have faced a world without a schedule. My former employer closed the door and wiped Outlook clean. Gmail sounded more official than Yahoo so I dove in. My open email window had colorful folders, task lists, and labeling plus calendar software to boot. I import and export to get a working calendar on my phone. My dusty Verona silently watches wondering if call back records will be enough to keep us together. Verona’s pages are blank and anxious with curiosity: She has become so social. Who are these new fans, friends and followers? We welcome a family of iPhones Christmas 2010. I am a start-up entrepreneur now and technology is for the taking.
You know the rest of the story. We stay together through 2011, then renew once more for old times sake before going our separate ways. No events are scribed in 2012.
I slip open the dated material enclosed appeal knowing it is for the last time. You offer Send No Money Now and Simply Check “YES” but we know: It is over. Order your dated pages today! says it all.
Social media and big business have a special kind of love affair. The problem is, when it comes to small businesses capitalizing on social resources, there’s often the all-to-daunting question of where, exactly, to start. This confusion often spawns a seemingly prototypical response: Social is not right for my business. It is easy to dismiss the potential of social media marketing when that first blog or tweet goes un-talked about. Read on for some tips for where to start when generating a social media marketing strategy for a small business. Continue reading “Generating a social media strategy for small business”
The Interactive Advertising Bureau, Congressman Steve Chabot and SW Ohio digital thought leaders gathered this week to discuss and review the impact digital advertising has on the state and the nation. Michael Theodore, VP Member Services for the IAB, noted “in the past, we have invited representatives from markets to fly-in to NYC. Our visit to Cincinnati, an important market for brand development and digital advertising, is one of our first fly-outs.”
According to the IAB, the economic impact of interactive advertising in Ohio results in an economic benefit of approximately $12.5 billion annually and 129,580 employees in the state.
In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.
Purchase tickets for the Digital Non Conference: http://digitalcincinnati.org/
Mathew Ingram cites how several national publishing groups are moving to leverage their digital assets and brand in creative ways to produce new revenue. I use the term ‘monitize’ continually while exploring new ways for my clients to use social media real estate to engage readers, support your sponsor’s efforts and drive e-commerce through app technology. His closing comment sums the state of affairs succinctly:
No one has found the formula for generating revenue from online publishing, so the more experimentation that occurs the better.
Five tangible benefits to consider as you are weighing your Facebook investment:<a
1. Content syndication
2. CRM/customer support
3. Story development/R&D
4. Subscription revenue
5. Sponsorship revenue
Read the entire article from emedia vitals last newsletter of 2010: <a