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Matching gift tools good for #GivingTuesday and throughout this holiday season are one of the many ways corporations are using innovative digital technology to increase charitable giving effectively. There is a new model growing for corporate commitment and nonprofit organizations partnering using a multi-level organizational involvement. The best campaigns and partnerships match passion and capabilities to increase overall giving which can be affordably amplified and implemented using digital strategies.  Innovative digital journalism is providing new communication messaging too with corporate partnerships that underwrite journalistic programs that provide authentic voice for transformative initiatives and investigation.

Watson presented an overview of the evolvement of social good to cause-inspired marketing and media justice at the international brand conference and festival, Brandemonium,  in Cincinnati in October 2017. View the presentation in its entirety to learn how passion-driven collaborations tap into many silos throughout each organization resulting in employee loyalty, improved corporate image, new relationships and increased sales.

Cause-Inspired Marketing means finding some worthy cause that a nonprofit and a company feel passionately about; that inspires you to unleash the full power of the company’s resources to make a major difference with that cause or issue.

Media Justice refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice and social innovation.