Cause-Inspired Marketing + Media Justice is Good for Business

Click to view entire presentation

Matching gift tools good for #GivingTuesday and throughout this holiday season are one of the many ways corporations are using innovative digital technology to increase charitable giving effectively. There is a new model growing for corporate commitment and nonprofit organizations partnering using a multi-level organizational involvement. The best campaigns and partnerships match passion and capabilities to increase overall giving which can be affordably amplified and implemented using digital strategies.  Innovative digital journalism is providing new communication messaging too with corporate partnerships that underwrite journalistic programs that provide authentic voice for transformative initiatives and investigation.

Watson presented an overview of the evolvement of social good to cause-inspired marketing and media justice at the international brand conference and festival, Brandemonium,  in Cincinnati in October 2017. View the presentation in its entirety to learn how passion-driven collaborations tap into many silos throughout each organization resulting in employee loyalty, improved corporate image, new relationships and increased sales.

Cause-Inspired Marketing means finding some worthy cause that a nonprofit and a company feel passionately about; that inspires you to unleash the full power of the company’s resources to make a major difference with that cause or issue.

Media Justice refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice and social innovation.

 

10 Lessons I Learned From Jewel — Altucher Confidential

Jewel was broke and homeless, but she still turned down a million dollar check when she was 19 years old. Jewel was broke and millions in debt after selling 30,000,000 albums, and built back from scratch when she was 30. Jewel has switched genres, written music from folk to pop to country to even children’s…

via 10 Lessons I Learned From Jewel — Altucher Confidential

ProPublica Shares Design Thinking behind new Mobile Apps

by David Sleight This story was co-published with Source. A few weeks ago, ProPublica rolled out new versions of our app for iOS and Android. (If you haven’t tried them yet, stop reading this and go download them immediately!) Rebuilt and redesigned from scratch, they’re the result of a fundamental rethink that kicked off late…

via How We Built the New ProPublica Mobile Apps — ProPublica: Articles and Investigations

Love ~ Hate Instagram's 2.0 Logo

My first reaction was “tie dye?” How can it compete with my top social icons sporting austere, solid, clean graphics? Convince and Convert breaks down the science of the next generation of logos.

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing…

via 3 Hidden Neuroscience Tricks Behind Instagram’s New Logo — Convince and Convert: Social Media Strategy and Content Marketing Strategy

Saving the dates

A look back after a year of going solo with a calendar in the cloud. Making the final switch from paper was bittersweet.

The neon orange envelope declares: FINAL REMINDER. Renew today! Three devoted decades to the Day-Timer method and it comes to this. We will part ways with a simple ‘thanks for being a loyal Day-Timer customer’ form letter.

My romance with Day-Timer began early as a busy media executive.

Equipped with a wire-bound, faux black leather week-at-a-glance pocket planner, I was ready for anything. Our relationship progressed. The pocket portfolio escalated from one page per day to two as time and records became more precious. Our engagement was textbook with thoughtful reminders how it is more important than ever to stay organized and in control.

A rich wine-colored genuine leather folio announced my arrival to management. I left it open so my team would know my schedule and include me in theirs. Within a few weeks, I was no longer in control and my boss took me aside with time management advice: “Sometimes you just need to block out an hour or two to buy a shirt.” No longer left unguarded, I started lugging the folio everywhere customized with narrow hot lists, full-year fold-outs, To Be Done short-trimmed sheets and what was to become my crutch: the telephone call back. Day-Timer and I were official. My planner rode shotgun next to the bolted-in car phone.

Our honeymoon over, the folio’s flaws started appearing. Stuffed to the brim with ‘must do’ documents, valuables spilled out in awkward moments. My solution was a cowboy-rugged Western coach distressed leather zipper model that could rope ‘em while looking casual. Like many young couples, we put on a few pounds. Our diet was one page per day, one quarter at a time plus NO more vinyl business cards holders or solar calculators. Alas, my other notable crutch – the yellow legal pad – fit snuggly inside the folio, so we continued pressing 5-6 pounds. My visits to the chiropractor start.

Next step: Reduce, refine and reorder a nifty, petite burgundy-weave Italian leather zippered desk number. My bloated folio was archived by storage set and replaced by a tasteful Euro-style that was sensibly compatible with black, brown or blue. I discover Nokia. Notes were cryptic with items recorded in pencil. I was seeing results and getting ready for the next phase. Marriage, motherhood and juggling childcare, fits and starts with a new business and a bigger home all suited my elegant Euro companion. We stayed together for many happy years. I wondered if the well-worn corners represented endurance, lack of direction or that I was too busy for details. It did not matter. We were all-in in this phase.

Nevertheless, a bigger challenge came and a sensible black zippered Armorhide desk planner took me into battle. My fold out year-at-a-glance was packed with school closings, appointments, sporting events, meetings and callbacks. My now ex and I scheduled times to schedule time. I never took a call without making a note. Post-its were miniature legal sheets to accommodate 6pt font. I was a portable, lean, fighting machine. There was no competition for my champion. While I sported both Mac and PC laptops, neither featured calendar software. It was a heady fax/phone/email world. Winds are shifting and my latest Nokia slips easily into my pocket. Armorhide secretly hoped Y2K’s impending doom would revive a fading career.

Transitioning to the publishing world, I felt sure Armorhide was the right choice for the 21st century but soon enough there was a new sheriff in town: Outlook. For the next decade I secretly two-timed noting each appointment, soccer game and conference by keyboard and pencil dutifully checking in mornings with reconciliation on Sunday. I ignored integration pleas while gleefully building thousands of records into proprietary software. I upgraded to the fine-grain Nappa leather Verona, semi-gloss black of course. Call back pages remained a staple as conversations and 24/7 dates blurred. Enter Blackberry 1, text 2, email 3 and the inauguration to paperless.

A surprise save brought out the hero in my Verona. Without double dipping, I would have faced a world without a schedule. My former employer closed the door and wiped Outlook clean. Gmail sounded more official than Yahoo so I dove in. My open email window had colorful folders, task lists, and labeling plus calendar software to boot. I import and export to get a working calendar on my phone. My dusty Verona silently watches wondering if call back records will be enough to keep us together. Verona’s pages are blank and anxious with curiosity: She has become so social. Who are these new fans, friends and followers? We welcome a family of iPhones Christmas 2010. I am a start-up entrepreneur now and technology is for the taking.

You know the rest of the story. We stay together through 2011, then renew once more for old times sake before going our separate ways. No events are scribed in 2012.

I slip open the dated material enclosed appeal knowing it is for the last time. You offer Send No Money Now and Simply Check “YES” but we know: It is over. Order your dated pages today! says it all.

No regrets. It was a well-recorded run.

Digital and Social Media coupon technology evolves

Does your business use digital and social media for coupon distribution? Publisher MediaNeedle offers an excellent overview of popular digital and social media coupon technology platforms. While the Daily Deal companies like Groupon and Living Social have well-publicized shortcomings, they continue to fine tune their deals to customers going deeper in business categories like travel and experiential offerings. Niche sites and deal aggregators are designed for a more experienced and sophisticated value seeker. CoupSmart shareable coupon social media technology is distinguished by allowing the brand to keep valuable customer data, rather than the deal company owning it.

Read the entire post here:

The Rebirth of Daily Deals

Many thanks for this post from mdorman on May 28, 2013 on Media Needle.

Inspire word of mouth recommendations from your loyal fans

Woman using coupon 1.22.1392% of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. *

Many marketers have put considerable effort into enticing fans to join their communities on Facebook, google+, Twitter and Pinterest. And why do fans accept the invitation? They are extending their approval and loyalty, but they are also expecting exclusive offers, invitations or opportunities to participate in promotions. What have you done lately to retain those fans, show appreciation and inspire word of mouth recommendations from your fans and followers? Continue reading “Inspire word of mouth recommendations from your loyal fans”

3 social networking sites to bolster your strategy

Blog 1.15.13If you’re allocating portions of your advertising budget for social or digital media, odds are you’re investing in Facebook, Twitter, Google+, and/or LinkedIn. When it comes to market share, the logic is sound: Twitter and Facebook continue to dominate the world of social, Google has yet to loosen its grip as the “Boss Tweed” of search engines, and LinkedIn is a no-brainer for companies looking to expand their presence in the professional digi-sphere. For those with some spare advertising change (or not) and a bit of gusto, consider viable alternatives with your marketing strategy.

Here are three options you’re probably not considering yet: Continue reading “3 social networking sites to bolster your strategy”

3-ingredient recipe for a social media analytics cocktail

SM analytics cocktail 12.5.12 Nowadays, just having a Facebook or Twitter page isn’t enough. If your business is “about” social, it’s about upkeep, attention, infiltration, and relevance. Guessing, experimenting, and straight-up repetition is the shots-in-the-dark methodology for too many social media campaigns. Interacting with customers and growing your fan base is a full-time job … and a science. Reaching people comes down to measuring and interpreting.

According to Boot Camp Digital, 72% of businesses don’t know how to measure their ROI. There’s no point in allocating marketing dollars to social media when you don’t have a clue if it’s working or not. The key to calculating ROI is measuring your activity, and the activity of those who visit your site(s). Thankfully, there are platforms out there to keep up with the progress of your pages. The question is, which one is right for you? Continue reading “3-ingredient recipe for a social media analytics cocktail”

3 custom app builders that reinvent Facebook pages on a shoestring


App integration can play a critical role in optimizing the potential of your small business’ Facebook page. Yet, the problem for many tends to be the intimidation factor— app design presents itself as an unfamiliar and seemingly daunting endeavor for marketers and small business owners who don’t consider themselves “techies”. Capitalizing on Facebook apps doesn’t necessarily mean you need to be fluent in code or have deep enough pockets to hire someone who does. There are a significant number of custom app builders that aren’t only “noob-friendly,” but dirt cheap, too. Continue reading “3 custom app builders that reinvent Facebook pages on a shoestring”