Category: Raise Your Share

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Meet Raise Your Share intern Sam Cleary

Sam Cleary is the Raise Your Share Summer 2012 Digital and Social Media Intern. A junior at the University of Iowa, he is a student at the Undergraduate Iowa Writer’s Workshop, pursuing a BA in Creative Writing and a Certificate in Business Administration. Sam is also pursuing a Certificate in Advanced Internet Marketing at the University of San Francisco. As Raise Your Share’s Digital and Social Media Intern, Sam hopes to supplement his interest in creative new media/social marketing by gaining hands-on experience with a wide range of dynamic media projects.

“My time at Raise Your Share has provided me with the ideal internship experience– I’m actively involved in real projects, each of which differs from the next, and have found myself a part of a team rather than merely an observer. My work here has been an intersection of all my interests: Editing, writing, publishing, blog/web design, creative brand strategies, and social media ROI. The position has yielded not only exposure, but education through immersion.”

Email: [email protected]
LinkedIn: http://www.linkedin.com/in/samuelcleary
Facebook: http://www.facebook.com/samuel.cleary.16

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Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated

The Interactive Advertising Bureau, Congressman Steve Chabot and SW Ohio digital thought leaders gathered this week to discuss and review the impact digital advertising has on the state and the nation. Michael Theodore, VP Member Services for the IAB, noted “in the past, we have invited representatives from markets to fly-in to NYC. Our visit to Cincinnati, an important market for brand development and digital advertising, is one of our first fly-outs.”

According to the IAB, the economic impact of interactive advertising in Ohio results in an economic benefit of approximately $12.5 billion annually and 129,580 employees in the state.

And IAB Vice President Michael Theodore says it’s just the beginning. Continue reading “Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated”

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Creating Positive Social Media ROI panel at the Digital Non Conference Cincinnati

In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.

Purchase tickets for the Digital Non Conference: http://digitalcincinnati.org/

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Whether you believe social media is a revolution or a fad, this video will PUMP you up!

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Publishers build new revenue with digital assets

Mathew Ingram cites how several national publishing groups are moving to leverage their digital assets and brand in creative ways to produce new revenue. I use the term ‘monitize’ continually while exploring new ways for my clients to use social media real estate to engage readers, support your sponsor’s efforts and drive e-commerce through app technology. His closing comment sums the state of affairs succinctly:

No one has found the formula for generating revenue from online publishing, so the more experimentation that occurs the better.


New media mantra: Monetize, monetize, monetize
By Mathew Ingram Jun. 14, 2011, 3:04pm Continue reading “Publishers build new revenue with digital assets”

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The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media

How much do you have to pay to get people to “like” you?

A new report from digital marketing firm Webtrends examined Facebook ad campaigns and the “cost per fan,” or the ad spend required to acquire fans, among different industries.

The good news for media companies is that they typically spend less acquiring Facebook fans than companies in most other industry sectors. That shouldn’t be a big surprise, considering media and entertainment-based companies have built-in fan bases, unlike a sector like healthcare that is just beginning to interact directly with customers.

The study also found that media and entertainment companies advertising on Facebook get better click-throughs than other industries.

The report analyzed 4.5 billion Facebook ad impressions across 1,529 campaigns. Across all industries, the study revealed that Facebook ads perform half as well as traditional banner ads. It also found some differences in how geographic and demographic groups interact with Facebook ads (“the older we get, the more we click”). Continue reading “The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media”

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5 ways to monitor your competition with social media

There are more ways than ever to find out what is working and not working for your competitors. Tools available to all businesses include monitoring websites for popularity using Alexa Rankings or compete.com. MSN and Google link-domain services allow you to find out who is linking to their site. Set Google alerts to industry topics, product names or anything you want to keep track of. Thinking about buying Google ads? See who is buying Google Adwords with Googspy.

Brick and mortar businesses have observed the competition for years. Tried-and-true techniques include tracking their approaches to marketing and advertising, understanding their resources and profiling employees that might be a good fit as a future hire. A walk down any business-to-business or consumer trade show aisle offers a look at their employees, their culture and how they interact with customers.

Media competitors swim, if not almost drown, keeping on top of their competition’s output every day. Continue reading “5 ways to monitor your competition with social media”

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Publishing pros cite 5 benefits for establishing a Facebook presence now.

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Five tangible benefits to consider as you are weighing your Facebook investment:<a
1. Content syndication
2. CRM/customer support
3. Story development/R&D
4. Subscription revenue
5. Sponsorship revenue
Read the entire article from emedia vitals last newsletter of 2010:
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5 tips to stage your home office for Skype

Ready to make your first Skype conference call? Check your surroundings before you dial.  A Skype call for business is an opportunity to impact a positive first impression. As expenses decrease for corporate and small business travelers, face-to-face time is harder to come by. Sharpening your Skype skills and video home office setting will separate you from your competition while you make impressive connections.

Try these easy 5 tips: Continue reading “5 tips to stage your home office for Skype”