Mathew Ingram cites how several national publishing groups are moving to leverage their digital assets and brand in creative ways to produce new revenue. I use the term ‘monitize’ continually while exploring new ways for my clients to use social media real estate to engage readers, support your sponsor’s efforts and drive e-commerce through app technology. His closing comment sums the state of affairs succinctly:
No one has found the formula for generating revenue from online publishing, so the more experimentation that occurs the better.
New media mantra: Monetize, monetize, monetize
By Mathew Ingram Jun. 14, 2011, 3:04pm Continue reading “Publishers build new revenue with digital assets”
