Category: Facebook

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Inspire word of mouth recommendations from your loyal fans

Woman using coupon 1.22.1392% of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. *

Many marketers have put considerable effort into enticing fans to join their communities on Facebook, google+, Twitter and Pinterest. And why do fans accept the invitation? They are extending their approval and loyalty, but they are also expecting exclusive offers, invitations or opportunities to participate in promotions. What have you done lately to retain those fans, show appreciation and inspire word of mouth recommendations from your fans and followers? Continue reading “Inspire word of mouth recommendations from your loyal fans”

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3 social networking sites to bolster your strategy

Blog 1.15.13If you’re allocating portions of your advertising budget for social or digital media, odds are you’re investing in Facebook, Twitter, Google+, and/or LinkedIn. When it comes to market share, the logic is sound: Twitter and Facebook continue to dominate the world of social, Google has yet to loosen its grip as the “Boss Tweed” of search engines, and LinkedIn is a no-brainer for companies looking to expand their presence in the professional digi-sphere. For those with some spare advertising change (or not) and a bit of gusto, consider viable alternatives with your marketing strategy.

Here are three options you’re probably not considering yet: Continue reading “3 social networking sites to bolster your strategy”

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3-ingredient recipe for a social media analytics cocktail

SM analytics cocktail 12.5.12 Nowadays, just having a Facebook or Twitter page isn’t enough. If your business is “about” social, it’s about upkeep, attention, infiltration, and relevance. Guessing, experimenting, and straight-up repetition is the shots-in-the-dark methodology for too many social media campaigns. Interacting with customers and growing your fan base is a full-time job … and a science. Reaching people comes down to measuring and interpreting.

According to Boot Camp Digital, 72% of businesses don’t know how to measure their ROI. There’s no point in allocating marketing dollars to social media when you don’t have a clue if it’s working or not. The key to calculating ROI is measuring your activity, and the activity of those who visit your site(s). Thankfully, there are platforms out there to keep up with the progress of your pages. The question is, which one is right for you? Continue reading “3-ingredient recipe for a social media analytics cocktail”

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3 custom app builders that reinvent Facebook pages on a shoestring


App integration can play a critical role in optimizing the potential of your small business’ Facebook page. Yet, the problem for many tends to be the intimidation factor— app design presents itself as an unfamiliar and seemingly daunting endeavor for marketers and small business owners who don’t consider themselves “techies”. Capitalizing on Facebook apps doesn’t necessarily mean you need to be fluent in code or have deep enough pockets to hire someone who does. There are a significant number of custom app builders that aren’t only “noob-friendly,” but dirt cheap, too. Continue reading “3 custom app builders that reinvent Facebook pages on a shoestring”

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Generating a social media strategy for small business

Social media and big business have a special kind of love affair. The problem is, when it comes to small businesses capitalizing on social resources, there’s often the all-to-daunting question of where, exactly, to start. This confusion often spawns a seemingly prototypical response: Social is not right for my business. It is easy to dismiss the potential of social media marketing when that first blog or tweet goes un-talked about. Read on for some tips for where to start when generating a social media marketing strategy for a small business. Continue reading “Generating a social media strategy for small business”

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Shifting marketing dollars: Digital advertising for growing business

An eMarketer study published June 2012 found marketers allocate less than 20% of their ad budget for social media. The principle discrepancy— especially for small business— may be a lack of confidence in social media’s ROI. Small businesses, in particular, seem uncertain about allocating advertising dollars for digital and social media, and whether or not the investment is a smart move. With leaner budgets, less online presence, and a localized consumer, the idea of “playing with the big boys” on the field of SM marketing seems a bit daunting. Truth is: the size of your business is relatively irrelevant. Large and small companies can win with social media commerce. Continue reading “Shifting marketing dollars: Digital advertising for growing business”

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Creating Positive Social Media ROI panel at the Digital Non Conference Cincinnati

In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.

Purchase tickets for the Digital Non Conference: http://digitalcincinnati.org/

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Whether you believe social media is a revolution or a fad, this video will PUMP you up!

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The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media

How much do you have to pay to get people to “like” you?

A new report from digital marketing firm Webtrends examined Facebook ad campaigns and the “cost per fan,” or the ad spend required to acquire fans, among different industries.

The good news for media companies is that they typically spend less acquiring Facebook fans than companies in most other industry sectors. That shouldn’t be a big surprise, considering media and entertainment-based companies have built-in fan bases, unlike a sector like healthcare that is just beginning to interact directly with customers.

The study also found that media and entertainment companies advertising on Facebook get better click-throughs than other industries.

The report analyzed 4.5 billion Facebook ad impressions across 1,529 campaigns. Across all industries, the study revealed that Facebook ads perform half as well as traditional banner ads. It also found some differences in how geographic and demographic groups interact with Facebook ads (“the older we get, the more we click”). Continue reading “The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media”

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Publishing pros cite 5 benefits for establishing a Facebook presence now.

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Five tangible benefits to consider as you are weighing your Facebook investment:<a
1. Content syndication
2. CRM/customer support
3. Story development/R&D
4. Subscription revenue
5. Sponsorship revenue
Read the entire article from emedia vitals last newsletter of 2010:
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