Category: Digital

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Publishers build new revenue with digital assets

Mathew Ingram cites how several national publishing groups are moving to leverage their digital assets and brand in creative ways to produce new revenue. I use the term ‘monitize’ continually while exploring new ways for my clients to use social media real estate to engage readers, support your sponsor’s efforts and drive e-commerce through app technology. His closing comment sums the state of affairs succinctly:

No one has found the formula for generating revenue from online publishing, so the more experimentation that occurs the better.


New media mantra: Monetize, monetize, monetize
By Mathew Ingram Jun. 14, 2011, 3:04pm Continue reading “Publishers build new revenue with digital assets”

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The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media

How much do you have to pay to get people to “like” you?

A new report from digital marketing firm Webtrends examined Facebook ad campaigns and the “cost per fan,” or the ad spend required to acquire fans, among different industries.

The good news for media companies is that they typically spend less acquiring Facebook fans than companies in most other industry sectors. That shouldn’t be a big surprise, considering media and entertainment-based companies have built-in fan bases, unlike a sector like healthcare that is just beginning to interact directly with customers.

The study also found that media and entertainment companies advertising on Facebook get better click-throughs than other industries.

The report analyzed 4.5 billion Facebook ad impressions across 1,529 campaigns. Across all industries, the study revealed that Facebook ads perform half as well as traditional banner ads. It also found some differences in how geographic and demographic groups interact with Facebook ads (“the older we get, the more we click”). Continue reading “The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media”

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Publishing pros cite 5 benefits for establishing a Facebook presence now.

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Five tangible benefits to consider as you are weighing your Facebook investment:<a
1. Content syndication
2. CRM/customer support
3. Story development/R&D
4. Subscription revenue
5. Sponsorship revenue
Read the entire article from emedia vitals last newsletter of 2010:
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5 tips to stage your home office for Skype

Ready to make your first Skype conference call? Check your surroundings before you dial.  A Skype call for business is an opportunity to impact a positive first impression. As expenses decrease for corporate and small business travelers, face-to-face time is harder to come by. Sharpening your Skype skills and video home office setting will separate you from your competition while you make impressive connections.

Try these easy 5 tips: Continue reading “5 tips to stage your home office for Skype”