Category: CoupSmart

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Digital and Social Media coupon technology evolves

Does your business use digital and social media for coupon distribution? Publisher MediaNeedle offers an excellent overview of popular digital and social media coupon technology platforms. While the Daily Deal companies like Groupon and Living Social have well-publicized shortcomings, they continue to fine tune their deals to customers going deeper in business categories like travel and experiential offerings. Niche sites and deal aggregators are designed for a more experienced and sophisticated value seeker. CoupSmart shareable coupon social media technology is distinguished by allowing the brand to keep valuable customer data, rather than the deal company owning it.

Read the entire post here:

The Rebirth of Daily Deals

Many thanks for this post from mdorman on May 28, 2013 on Media Needle.

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Inspire word of mouth recommendations from your loyal fans

Woman using coupon 1.22.1392% of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. *

Many marketers have put considerable effort into enticing fans to join their communities on Facebook, google+, Twitter and Pinterest. And why do fans accept the invitation? They are extending their approval and loyalty, but they are also expecting exclusive offers, invitations or opportunities to participate in promotions. What have you done lately to retain those fans, show appreciation and inspire word of mouth recommendations from your fans and followers? Continue reading “Inspire word of mouth recommendations from your loyal fans”

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Creating Positive Social Media ROI panel at the Digital Non Conference Cincinnati

In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.

Purchase tickets for the Digital Non Conference: http://digitalcincinnati.org/

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Whether you believe social media is a revolution or a fad, this video will PUMP you up!

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Publishers build new revenue with digital assets

Mathew Ingram cites how several national publishing groups are moving to leverage their digital assets and brand in creative ways to produce new revenue. I use the term ‘monitize’ continually while exploring new ways for my clients to use social media real estate to engage readers, support your sponsor’s efforts and drive e-commerce through app technology. His closing comment sums the state of affairs succinctly:

No one has found the formula for generating revenue from online publishing, so the more experimentation that occurs the better.


New media mantra: Monetize, monetize, monetize
By Mathew Ingram Jun. 14, 2011, 3:04pm Continue reading “Publishers build new revenue with digital assets”

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The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media

How much do you have to pay to get people to “like” you?

A new report from digital marketing firm Webtrends examined Facebook ad campaigns and the “cost per fan,” or the ad spend required to acquire fans, among different industries.

The good news for media companies is that they typically spend less acquiring Facebook fans than companies in most other industry sectors. That shouldn’t be a big surprise, considering media and entertainment-based companies have built-in fan bases, unlike a sector like healthcare that is just beginning to interact directly with customers.

The study also found that media and entertainment companies advertising on Facebook get better click-throughs than other industries.

The report analyzed 4.5 billion Facebook ad impressions across 1,529 campaigns. Across all industries, the study revealed that Facebook ads perform half as well as traditional banner ads. It also found some differences in how geographic and demographic groups interact with Facebook ads (“the older we get, the more we click”). Continue reading “The price of a Facebook fan – post reprinted from Ellie Behling's Blog, Vital Business Media”