Digital, social, and offline media strategy and management that increase return on investment
by David Sleight This story was co-published with Source. A few weeks ago, ProPublica rolled out new versions of our app for iOS and Android. (If you haven’t tried them yet, stop reading this and go download them immediately!) Rebuilt and redesigned from scratch, they’re the result of a fundamental rethink that kicked off late…
via How We Built the New ProPublica Mobile Apps — ProPublica: Articles and Investigations
My first reaction was “tie dye?” How can it compete with my top social icons sporting austere, solid, clean graphics? Convince and Convert breaks down the science of the next generation of logos.
Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing…
App integration can play a critical role in optimizing the potential of your small business’ Facebook page. Yet, the problem for many tends to be the intimidation factor— app design presents itself as an unfamiliar and seemingly daunting endeavor for marketers and small business owners who don’t consider themselves “techies”. Capitalizing on Facebook apps doesn’t necessarily mean you need to be fluent in code or have deep enough pockets to hire someone who does. There are a significant number of custom app builders that aren’t only “noob-friendly,” but dirt cheap, too. Continue reading “3 custom app builders that reinvent Facebook pages on a shoestring”