About Patrice

Patrice Watson Chief Strategist | CEO

IMG_0872Raise Your Share was founded in 2010 by Patrice Watson, an accomplished media pro recognized as a leader who builds connections, long-term relationships and business alliances, with the ability to solve complex problems with creative ideas. After a successful career as a city magazine publisher and radio and sports marketing executive, Patrice developed a real-time mindset using new media strategies and tools to help businesses monetize their digital and social assets and grow their databases while engaging and sharing with their customers.


Publishing – Experienced publisher | advertising director | marketing director

Social and Digital Media – Website strategy and project management | social media management and strategy | Facebook advertising | CoupSmart Facebook shareable coupon and mobile app technology | Google Adwords search, display and remarketing | Shortstack management

Events – Business and sponsorship development | community relations | revenue-sharing partnerships | program ideation | establishing and managing budgets | marketing

Project management – Collaboration with a community of vendors including designers | printers | website developers | app technology developers | writers | photographers

Email – Writing and editing | Constant Contact and Mail Chimp | strategy and integration with digital and social channels

Radio – Proven general sales manager | national sales manager | seasoned account manager | sports marketing

Direct Mail – Audience development programs for radio and television stations | audience circulation development for publishing


  • Social and digital media ROI, strategy and management
  • Business development
  • Collaborative partnerships
  • Revenue-generating events
  • Publishing
  • Branding and identity ideation

See my profile on LinkedIn for more details:

Recent Posts

Saving the dates

A look back after a year of going solo with a calendar in the cloud. Making the final switch from paper was bittersweet.

Final reminder

The neon orange envelope declares – FINAL REMINDER. Renew today! Three devoted decades to the Day-Timer method and it comes to this. We will part ways with a simple ‘thanks for being a loyal Day-Timer customer’ form letter.

My romance with Day-Timer began early as a busy media executive. Continue reading

  1. Digital and Social Media coupon technology evolves Leave a reply
  2. Inspire word of mouth recommendations from your loyal fans Leave a reply
  3. 3 social networking sites to bolster your strategy Leave a reply
  4. 3-ingredient recipe for a social media analytics cocktail Leave a reply
  5. 3 custom app builders that reinvent Facebook pages on a shoestring 2 Replies
  6. Generating a social media strategy for small business Leave a reply
  7. Shifting marketing dollars: Digital advertising for growing business Leave a reply
  8. Meet Raise Your Share intern Sam Cleary Leave a reply
  9. Interactive Advertising Bureau and Congressman Chabot agree: Internet Advertising cannot be over-regulated Leave a reply