Love ~ Hate Instagram’s 2.0 Logo

My first reaction was “tie dye?” How can it compete with my top social icons sporting austere, solid, clean graphics? Convince and Convert breaks down the science of the next generation of logos.

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing…

via 3 Hidden Neuroscience Tricks Behind Instagram’s New Logo — Convince and Convert: Social Media Strategy and Content Marketing Strategy

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