Tools

Good news: If your approach to digital and social media monetization was wait-and see, your wait is over! To connect and integrate your social channels to your website and your customers, there are thousands of tools, platforms, apps and services to choose from. With the right tools and best practices, digital and social media is not only here to stay, but will permanently increase your business’s ROI when employed with your strategy.

What’s in the tool kit?
Raise Your Share uses a combination of tools to solve problems or perform specific functions and highly recommends the following:

Google AdWords
Activate your website with Google Search and Display networks including Remarketing and CPC/CPM bidding

WordPress 
Paid and free websites for blogging, visibility and ecommerce

Google Analytics
Big data with answers and insights to improve your business on all devices

FreshBooks
Online invoicing, billing and accounting software

Facebook + Instagram Advertising
Build, connect and engage with over 2.27 billion* monthly active users…and counting

Twitter, Pinterest, YouTube strategy + implementation

Hootsuite for social media management Facebook, Twitter, Instagram

ShortStack
Social media technology to customize your Facebook page with apps, custom tabs, promotions, contests, videos, custom forms and more

WooCommerce
Ecommerce store built by WooThemes for WordPress users

WIX.com 
Website platform suitable for small business with little time for technology management

PicMonkey
Online photo editing and design

“Do not wait: the time will never be ‘just right’. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.”
― Napoleon Hill

* Source: Statista 2019 based on 3rd quarter 2018