Creating Positive Social Media ROI panel at the Digital Non Conference Cincinnati

In the breakout session on Wednesday, September 14, from 3-4pm, panelists take on the age-old question: how do I know my investment in time and money is actually working? For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? This panel will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Creating Positive Social Media ROI presenters include Jackie Reau, co-founder of Game Day Communications; Alex Shebar, yelp Community Manager Cincinnati; Patrice Watson, CEO, Raise Your Share plus moderator, Chuck Tobar, Senior Business Development Manager, Shoutlet.
Learn more about the Digital Non Conference in Cincinnati on 9/13-/914 with this short video.

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5 ways to monitor your competition with social media

There are more ways than ever to find out what is working and not working for your competitors. Tools available to all businesses include monitoring websites for popularity using Alexa Rankings or MSN and Google link-domain services allow you to find out who is linking to their site. Set Google alerts to industry topics, product names or anything you want to keep track of. Thinking about buying Google ads? See who is buying Google Adwords with Googspy.

Brick and mortar businesses have observed the competition for years. Tried-and-true techniques include tracking their approaches to marketing and advertising, understanding their resources and profiling employees that might be a good fit as a future hire. A walk down any business-to-business or consumer trade show aisle offers a look at their employees, their culture and how they interact with customers.

Media competitors swim, if not almost drown, keeping on top of their competition’s output every day. Continue reading