Inspire word of mouth recommendations from your loyal fans

Woman using coupon 1.22.1392% of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. *

Many marketers have put considerable effort into enticing fans to join their communities on Facebook, google+, Twitter and Pinterest. And why do fans accept the invitation? They are extending their approval and loyalty, but they are also expecting exclusive offers, invitations or opportunities to participate in promotions. What have you done lately to retain those fans, show appreciation and inspire word of mouth recommendations from your fans and followers? Continue reading

3 social networking sites to bolster your strategy

Blog 1.15.13If you’re allocating portions of your advertising budget for social or digital media, odds are you’re investing in Facebook, Twitter, Google+, and/or LinkedIn. When it comes to market share, the logic is sound: Twitter and Facebook continue to dominate the world of social, Google has yet to loosen its grip as the “Boss Tweed” of search engines, and LinkedIn is a no-brainer for companies looking to expand their presence in the professional digi-sphere. For those with some spare advertising change (or not) and a bit of gusto, consider viable alternatives with your marketing strategy.

Here are three options you’re probably not considering yet: Continue reading

Earn social media badges by reading Google News

If you were a brownie, cub scout, girl or boy scout, or play organized sports, this innovative social rewards idea will resonate. Now you can get badges for reading Google News. The company is offering a variety of 500 different emblems, each one for a particular topic. As you become more well-read, Google News awards a star to the badge for that topic. There are five different levels of the stars, starting with a bronze star. As you read more articles, you receive a silver, gold, platinum and, ultimately, the coveted blue star.

According to the Google Blog, you can keep all this badge mania to yourself by default, or share with others how well read you are. As your Google+ communities grow, badges may be a great way to start discussions and social interaction between you and others with shared interests.

Publishing pros cite 5 benefits for establishing a Facebook presence now.

Five tangible benefits to consider as you are weighing your Facebook investment:<a
1. Content syndication
2. CRM/customer support
3. Story development/R&D
4. Subscription revenue
5. Sponsorship revenue
Read the entire article from emedia vitals last newsletter of 2010: