The Interactive Advertising Bureau, Congressman Steve Chabot and SW Ohio digital thought leaders gathered this week to discuss and review the impact digital advertising has on the state and the nation. Michael Theodore, VP Member Services for the IAB, noted “in the past, we have invited representatives from markets to fly-in to NYC. Our visit to Cincinnati, an important market for brand development and digital advertising, is one of our first fly-outs.”
According to the IAB, the economic impact of interactive advertising in Ohio results in an economic benefit of approximately $12.5 billion annually and 129,580 employees in the state.
And IAB Vice President Michael Theodore says it’s just the beginning.
“We’re going to look back 5-10 years from now and laugh that what we were seeing now we thought was so amazing and enormous.”
He points to the rapid evolution of Twitter and Facebook. He says the Internet advertising industry cannot be over-regulated. Congressman Steve Chabot agrees and at the meeting said he’s been an advocate to keep it as tax free as possible, knowing that advertising could create jobs.
Ann Thompson, of WVXU, posted a follow-up that includes a resourceful link to the IAB’s 2009 Study on the Economic Value.